Working across design, moving image, and digital media to shape thoughtful visual narratives that connect ideas, culture, and emotion.

Works

Selected projects across art direction, identity, editorial design, and moving image.

  1. 01 Grid Studio Speculative Art Direction
  2. 02 Turkish Towels Social Media Campaign Design & Art Direction - at Kontra Creative
  3. 03 Altun Architects Brand Identity / UX & UI Design - at ördek.co
  4. 04 Adidas x Beckham Retouching - at ördek.co
  5. 05 Arise Visual Design / UI Design - at ördek.co
  6. 06 Wilson Visual Design - at ördek.co
  7. 07 Motion & Generative Studies Creative Video Design
  8. 08 University Projects Design & Production

About

I’m Helin Erdoğrul, a designer and art director interested in creating visual worlds where ideas, culture, and emotion come together.

My practice moves across art direction, brand identity, editorial design, digital experiences, and moving image. I approach each project as a narrative system, exploring how image, typography, motion, and context can shape the way a story is experienced.

Alongside commercial collaborations, I develop self-initiated projects that allow me to experiment with new formats and ways of seeing. I’m especially drawn to work that begins with curiosity and grows through research, observation, and visual experimentation.

My process is guided by strong concepts, thoughtful details, and a desire to create work that feels both clear and unexpected.

collaborations with
EU-Funded Initiatives Netflix Adidas L’Oréal BluTV
5 Years of Practice
1 Awwwards
Honorable Mention
Move to explore
Helin Erdoğrul wearing a red striped shirt and leaning on a dark green sofa